Tyler Tollefson has begun his own business in Edmonton, Alberta, in Executive Strategy, Coaching and Leadership. He was a pleasure to work with, and if you are looking for his type of services, he sounds very knowledgeable and professional and I would certainly recommend him.
Tyler deals with clients in senior leadership positions that know they aren't perfect, but desire to take that next step towards greatness. This means that his target market needs to see his logo and branding as very professional and quite corporate. At the same time, we don't want to suck all the life out of it.
The flame represents spirit, motivation, passion, drive, excellence. A torch is used by someone to light the way to their destination, just as Tyler's services guide and provide a tool towards his client's end goal. If you look at the handle of the torch, you will notice an abstracted B on the left side, and an E on the right side, for 'Business Excellence'.
In the wordmark itself, the X is made up of two pieces. The piece moving forward (to the left, is pointing up towards greater success). It represents Proverbs 27:17 which says, "As iron sharpens iron, so one person sharpens another." This is exactly what Tyler does.
You can reach out to Tyler at 1-780-803-2482 and firstname.lastname@example.org