Ryan Plewis, and brother Mark, were compelled to update their logo for Standard Motors in early 2019, as they were in the process of purchasing a second GM Dealership. Standard Motors in Swift Current is in their bloodline, and has been in business for over 100 years. The new dealership is located in Shaunavon.
The key to this logo redesign/update was modernizing the wordmark fonts, and being able to update the tagline to say either Motors or Shaunavon.
If you take the time to look for the little upgrades, you will find them:
-the GM logo is now the same height as the tagline
-The tagline's colour is now darker than the bottom of the word Standard, so that the gradient in Standard flows into it.
-Where the elements were a bit squished together before, they now have sufficient and equal white space
-The italics of both Standard and the tagline are at the same angle
If you're in the market for a new vehicle, see what the Plewis Brothers and staff can do for you at Standard Motors in Swift Current, or Standard Shaunavon:
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